Award-winning law firm VWV acted for DDD Limited in connection with its £4.2 million sale of the Dentyl Dual action mouthwash and BB Mints business to Venture Life Group.
Dentyl Dual action mouthwash is renowned for its distinctive triangular bottle and two-phase formula which interacts to create an electrostatic charge to remove bacteria. The BB Mints product, newly launched by DDD in 2018, is a sugar free dual action breath and belly freshness capsule. The deal completed on 7 August 2018 and represents a broadening of Venture Life Group's range of products as well its offering to existing and new distribution partners.
DDD is a Watford-based family company that has been making health and beauty products for over 100 years. DDD and senior lawyers from VWV's Watford office have been working together closely for over 10 years, with VWV's Pharmaceuticals & Life Sciences team providing services across the whole pharmaceutical supply chain, from manufacturers through to pharmacies.
As part of this deal, DDD was represented by VWV's team of corporate lawyers, led by Partner Richard Phillips and Senior Associate Samantha Chaney.
Carl Atkinson, at DDD's CEO, commented:
"We were super impressed by the service that we received from VWV on this transaction. A smooth process during which we valued the professionalism, counsel and support provided by Richard, Samantha and the team."
VWV Partner Richard Phillips commented:
"As a full service law firm, VWV has great strength and depth of teams across its practice areas, so when a deal like this one requires specialist expertise, we have the relevant advisers within the firm. Thus we were able to work collaboratively with our Tax and Commercial teams in Watford and Bristol."
VWV advises clients on a broad range of corporate transactions such as mergers, acquisitions and joint ventures, and provides specialist legal services to businesses throughout the UK and internationally via its offices in London, Watford, Bristol and Birmingham.