The East of England Tourist Board (EETB) is delighted to announce the appointment of Stuart Pinnell as its new Managing Director, who will take up his post on 1 August 2006.

Stuart Pinnell is currently Chief Executive of VisitGuernsey, and is also Chairman of the British-Irish Council Tourism Group.  He has worked in Europe and the Far East in the hospitality, retail and tourism industries in both the private and the public sector, including as Director of Marketing and Business Development for Compass Group in China and Hong Kong.

He was appointed, following an open selection process, by a panel chaired by Dr Derek Langslow, EETB’s new Chairman from 1 April; the former Chairman, Jonathan Bowman, and the Chief Executive of the East of England Development Agency, David Marlow.  Dr Langslow said ‘The panel was unanimous in viewing Stuart, with his strong marketing experience, as the ideal person to take EETB forward following the tourism review – we are delighted that he has accepted our invitation’.

Stuart Pinnell said ‘this is an exciting time to join EETB, and I am looking forward to the challenge of promoting high value tourism growth in the region, increasing its market share and building on the strong relationships EETB has with EEDA, local authorities and other partners’. 

Tess Wright, EETB's current Managing Director, will step down in June 2006 after seven years with EETB.  Outgoing Chairman, Jonathan Bowman, said ‘The East of England tourism industry owes a significant debt of gratitude to Tess Wright. She has led our industry for the last seven years through periods of unprecedented difficulty and change without ever losing sight of the primacy of the tourism industry and its consumers’.


David Marlow, chief executive of EEDA, said: “The East of England is an extraordinarily diverse region with beautiful coasts, historic landmarks, exciting regional cities and sprawling countryside which offer a huge range of activities for any visitor to the region. Tourism is therefore an extremely important sector for the future success of our economy which is why we are investing in EETB and welcome Stuart to his new and hugely influential role.”