With smartphone sales exceeding PC sales last year, more people are relying on their phones to engage with businesses, with 3 out of every 5 searches being conducted on a mobile device. Despite this trend, a staggering 45% of businesses do not have a mobile site or app and only 30% consider it a top priority in 2013. According to John Dibb, Head of Digital at KISS Digital, companies are at risk of losing sales, customers and loyalty if they don’t address this shift in behavior and ensure they have a responsive website.
According to eDigitalResearch and IMRG, more than half of UK smartphone owners shopped via their device, and more than one-third made purchases in January 2013.
John Dibb said: “Whether you are a B2B or B2C company, having a mobile-optimised site is expected by customers and according to Google’s research, customers are 67% more likely to stay on line if it’s mobile compatible. We’ve all been on websites that are completely unsuitable for mobile or table viewing, taking over 60 seconds to load and then looking jumbled and confused as they’re squashed onto smaller screens, it’s very frustrating and typically forces visitors to look elsewhere.”
John continued, “For those businesses that have enhanced the user experience of their website and ensured compatibility over a range of devices, there is a notable uplift in sales. For example, Vodafone UK1 created a mobile-optimised site which saw a 44% uplift in sales and a 75% increase in brand perception and customer loyalty. Whatever your sector, businesses needed to make mobile-optimised sites a key priority.”
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