Hertfordshire took first place at the British Travel Awards 2011, winning the award for ‘Most Innovative 2012 Olympics Local Tourism Partnership’.

The British Travel Awards recognise excellence in the tourism industry and are considered the ‘Oscars’ of travel.

Enjoy! Hertfordshire, the county’s Tourism and Leisure Partnership, won this prestigious award for their 2012 Games marketing campaign that includes the Enjoy! Chequebook, which gives visitors over £500 worth of discounts and deals at attractions, restaurants and hotels in Hertfordshire.

Tim Hutchings, Chair of Enjoy! Hertfordshire, the county’s Tourism and Leisure Partnership, said: “We are thrilled to have won this award. This is fantastic news for Hertfordshire and it acknowledges the hard work of the Enjoy! Hertfordshire Partnership in promoting our county as a great tourist destination and also speaks volumes about the quality of our local tourism businesses.

“The partnership, formed ten years ago, co-ordinates the promotion of Hertfordshire’s tourism offer, and includes attractions and accommodation providers of all sizes.

“Receiving this award is a particular honour as it is one of the few British Travel Awards that is judged by the British Travel Academy”

Derrick Ashley, Chairman of the Hertfordshire is Ready for Winners Partnership, said: “We are very excited that Hertfordshire, a host county for the 2012 Olympics Games, has been honoured with this award.

“Having the Lee Valley White Water Centre in our county means we are already attracting more visitors to the county. The Enjoy! Chequebook is a great way of encouraging visitors to make the most of our beautiful county while they are here and to enjoy the many outstanding tourist attractions and hotels we have to offer.”

Enjoy! Hertfordshire is supported by Hertfordshire County Council and Hertfordshire Chamber of Commerce and Industry.

The Hertfordshire Local Enterprise Partnership (LEP) is also a supporting partner. The business-led partnership is responsible for boosting the local economy and promoting its key sectors, such as tourism.

To find out more about things to see and do in Hertfordshire, visit: www.enjoyhertfordshire.com