Hertford-based search marketing agency iThinkMedia have won cake printing experts Intercake as their latest client. Intercake will be using iThinkMedia’s social media, digital PR, SEO and PPC services to kick-start its digital marketing efforts.Intercake, also based in Hertford, developed and patented the technology to quickly and easily print high-quality photographs onto cake icing. There are Intercake kiosks in supermarkets across the UK where customers can have personalised cakes printed while they shop. Icing can also be designed online and posted to customers who have baked their own cakes at home.

Colm Nohilly founded Intercake with his brother Hugh. He said: “Intercake is growing fast. More than 10,000 people use intercake every week now which is a big milestone for us and it is time to take our marketing to the next level and become a household name. iThinkMedia have some exciting projects lined up for us and we are looking forward to great results. It’s great to work with a local company and support Hertford business - we love popping into The Old Barn for meetings”

Syed Ali, head of search at iThinkMedia said: “Intercake is an ideal client. They have a great story and a fun, quality product. The teams here at iThinkMedia are brimming with fantastic ideas on how we can introduce them to new customers, through search, paid media, social media and digital PR.”

iThinkMedia will be increasing awareness of Intercake’s cake printing services to local shoppers through local SEO and targeted PPC, sharing how easy Intercake is to use and where they can find their nearest in-store kiosk. The social media and digital PR teams will be cultivating a wider national audience with campaigns and by building relationships with baking journalists and influencers.

About iThinkMedia:

iThinkMedia is an award-winning search engine optimisation agency, established in 2008. The expert agency is well regarded in the industry due to its principled, transparent approach to search engine marketing. Working in synergy, it offers SEO, paid media, content and digital PR services to a range of businesses mixed in size and industry. iThinkMedia was awarded “Employer of the Year” at the 2017 SME Hertfordshire Awards and was a finalist in the Drum Search Awards for both organic and biddable team of the year 2017. iThinkMedia’s clients include Ebay, Groupon, Renault Retail, Group 1 Automotive, and Gumtree. It has teams of experts in Hertfordshire and Manchester. Find out how more at www.ithinkmedia.co.uk. Follow @iThinkMediaUK on twitter and on LinkedIn, facebook and instagram.

About Intercake:

Intercake is the cake printing expert. Brothers Colm and Hugh Nohilly founded the company in 2004 and developed and patented the technology to allow anyone to print their photos onto cake icing. Touchscreen Intercake kiosks are now in hundreds of ASDA and Morrisons stores across the UK and a number of stores in Ireland, enabling customers to easily upload photos, print and take home whole personalised cakes within minutes. How to make your cake in-store:

 

Cake toppers can also be designed and ordered online in just a few simple clicks. The icing will be printed and posted flat the next day to cover the top of customers’ home-baked cakes and cupcakes. How to order a personalised topper:

All ingredients are gluten-free and vegan-friendly. More than 10,000 people use Intercake every week. Find out more at www.intercake.com and facebook, and twitter. Intercake will be at the Cake & Bake show in London on 6-8 October and Manchester 9-12 November.