Some of the UK’s leading experts in Sales and Marketing gathered at the High Leigh Conference centre in Hoddesdon on Thursday 18th of November for the first business event of its’ kind in Hertfordshire. Established by Andy Lopata one of Europe’s leading business networking strategists and a collaboration with many local organisations, with over 100 delegates, the sell-out event brought together business minds in; manufacturing, pharmaceuticals, start-ups and the professions from across the county to inspire, challenge thinking and fuel ambition in the ever-changing world of Sales and Marketing.

"We wanted to create an event the like of which Broxbourne and East Herts has not seen before. The sheer enthusiasm with which the event has been received and level of requests for it to be repeated has been very gratifying. Maybe, thanks to great speakers who travelled from all over the country to support us and the hard work by everyone involved, we achieved that goal" said Lopata.

Those lucky enough to have a ticket for Ambition 2015 heard from five inspirational thought-leaders and entrepreneurs who all gave their time for free to be a part of the innovative local event: Kate Lester Founder of Diamond Logistics, Phil Jones Managing Director of Brother UK, Geoff Ramm a multi-award winning Marketing speaker and acclaimed author, Andy Lopata global authority and author of networking and Zoe Jackson MBE Founder of Living the Dream.

John Hotowka kept the audience on the edge of their seats throughout the day as host with a number of impressive magic tricks connecting mind over matter when it comes to business. “It was a privilege working with such a talented team of people both on the stage and behind the scenes.”

Topics at the Sales and Marketing event covered everything from building integrated business and life plans to help business owners and team members achieve their goals, how to connect through networking and influence people, creating ‘O.M.G’ marketing moments and generating brand awareness through intelligent PR.

Greg Macdonald, Director of Community and Economic Development at Broxbourne Borough said “Ambition 2015 proved to be a great success providing a platform for a range of inspirational speakers who  shared their  experiences and insights with a packed audience of local businesses” he continued “The event captured the spirit of Ambition Broxbourne  in terms of inspiring both  those looking to start new businesses and those existing businesses seeking to grow; I am already looking forward to next year’s event.”


Feedback from the event has been overwhelming, particularly on the event’s Twitter page @AmbitionBrox15 where attendees could interact with the event and speakers throughout the day. With over 70,000 impressions and a strong social media Klout score of 48, this is particularly impressive when the account was only launched in October. Tweets of thanks from the event included:

 “Thank you to @AmbitionBrox15 for a fantastic day yesterday. Full of inspiration to help business thrive in our local community”(courtesy of @Dobsons_Herts)

“Massive congratulations to all involved in @AmbitionBrox15 a fantastically inspiring day. #ambition2015”(courtesy of @TheChiefCheese)

Alongside 12 Hertfordshire-based sponsors including Ambition Broxbourne, Ashbourne Insurance, HB Accountants, Handelsbanken and Cariad Marketing, the event raised over £3,000 in profit from ticket sales for chosen local charities Teens Unite and Isabel Hospice. With ambition now fuelled, there are already whisperings of an Ambition 2016. Keep your eyes peeled as tickets will sell fast.