Friday 12th October, Rothamsted Research, Harpenden

InCrops, Rothamsted Research and the Hertfordshire Chamber of Commerce and Industry have teamed up to run a series of workshops for aspiring entrepreneurs, start-ups businesses and Small and Medium-size Enterprises in the bio-renewables and agri-biotech sectors. Join us to learn about the key aspects involved with setting up and running and increasing your chances of creating a successful business.


09:00        Registration & coffee
09:15        Welcome and introduction to this series of workshops
09:30        Sole trader, limited company or partnership
10:00        The importance of a good business plan
10:30    Managing cash flow, taxation and VAT
11:15    Staying legal and employing staff
11:30         1:1 surgeries and networking with speakers and specialist business support organisations
12:30         Close

This workshop will cover the basic processes involved with setting up and running a business. Mel Hilbrown has BA and MBA qualifications and 20 years sales & marketing experience. After 12 years as Managing Director of a niche catalogue sales & contract furnishing business based in Hertfordshire, he became the Director of the St Albans Enterprise Agency in 2004 and has since been offering training and coaching to start-ups and small businesses in a range of sectors.


14:00        Registration & coffee
14:15        Welcome and introduction to this series of workshops
14:30        Choose the right channel to communicate with your target audience
15:00        Developing leads, negotiating deals and closing sales
15:30        Remember to look after your customer
16:00        1:1 surgeries and networking with speakers and sector specialist business support organisations
17:00        Close

Dawn Wills, Owner at Decisions Marketing, has over 18 years of experience advising businesses on how to a use creative mix of communication and planning tools to attract new customers and retain existing ones. Sally Taylor, Director of Environmental Population Ltd, has over 20 years of experience in marketing, particularly in using networking events, sector specific publications and PR initiatives to help establish and grow competitive businesses in the green industry.

To register for this event, please contact Julia O’Rourke, InCrops Events Co-ordinator, on 1603 591765 or email Registration is FREE. Places are limited so advanced booking is recommended.

Please note that you may register for morning and afternoon sessions separately. Lunch will not be provided. There is a restaurant at the Rothamsted Research Conference Centre where hot food and sandwiches can be purchased.