East of England firms are being encouraged to look to emerging markets close to home by the region’s largest international trade organisations.

Enterprise Europe Network and UK Trade and Investment are offering ten companies the opportunity to join a regional delegation visiting Sofia, Bulgaria’s capital city, from 5 – 8 March.The visit, which is arranged in conjunction with the British Embassy in Sofia and the Bulgarian Industrial Association, provides East of England companies with the chance to participate in a series of business – to – business meetings organised by Enterprise Europe Network.

Delegates will be introduced to potential customers, suppliers, distributors and technology partners in Sofia. The group will also attend an in – market briefing from the British Embassy’s UKTI team and hear the opinions of Brits already active in the Bulgarian market.

Enterprise Europe Network, which has nearly 600 partner offices in 54 countries around the World, will outline business support services available to East of England companies trying to break into the Bulgarian market.

The mission is being overseen by EEN European trade advisor, Mark Hofman, who said: “Bulgaria is one of the UK’s fastest growing export markets and this visit will hopefully help to open a few doors for firms looking to expand their overseas operations.

“Although the BRIC economies may be grabbing headlines, it is vital that regional businesses explore the potential of emerging markets closer to home. EEN and our partners UKTI are working closely together to enable firms to make that initial contact with Bulgarian businesses that will hopefully lead to a long and mutually beneficial business relationship.”

A grant is available to eligible East of England companies, of £350 per delegate, towards the cost of travel and accommodation.

Delegates will also have the opportunity to visit a multi – sector international trade fair and the option of attending a business networking reception at the British Ambassador’s residence in Sofia.
Any interested businesses should contact Mark Hofman on 01707 398069 m.hofman@eeneast.org.uk