A team of teenage business people who call themselves Element won the East of England Young Enterprise regional final with an innovative money off voucher scheme.

The young entrepreneurs from Berkhamsted School clinched the title at a showdown on 25th June at Cambridge University.

Element created a voucher scheme, named 'Community Coupons', which encouraged the residents of Berkhamsted to spend money on their high-street and not travel further afield to larger shopping centres.

This idea is intended to inject money back into the local economy, while also reducing the carbon footprint of the town, as there is less travelling to be done.

It is clear that Community Coupons has potential, as councillors from two other towns in Hertfordshire have now approached Element, requesting similar voucher schemes in their towns.

Element, who were supported by Domino Printing Sciences Plc, are currently signing up businesses for a second booklet within Berkhamsted, following the success of the first, and this will be distributed in September.

The Element team consists of: Eleanor Eisenstadt (Managing Director), James Hawkes (Managing Director), Rachel Garwood (Company Secretary), Alisha O?Grady (Finance Director), Ed Hart (Finance Director), Meg Shaw (Head of Design), Bradley Gymer (Head of HR), Becki Levin (HR and Legal), Angus Hardy (Sales and Distribution) and Matt Gold (Sales and Distribution).

Eleanor Eisenstadt said 'It's a great feeling when all your hard work pays off.'

The other awards went to:


New Media (supported by Daily Telegraph) - Nobel School, Stevenage

Environmental (supported by Anglian Water) - Hertfordshire, Berkhamsted School, Element, Community Coupons

Sir John Moore Award - Harry Pattison, Lakeside School

Trade Stand and Customer Service (supported by Admin Re) - Cambridgeshire, KImbolton School, Bee boxes

Innovation (supported by Ideaspace) - Bedfordshire, Sharnbrook US, recyclable products

Marketing (supported by Chartered Institute of Marketing) - Hertfordshire, Berkhamsted School, Element, Community Coupons

Report (supported by John Lewis Partnership) - Suffolk, Thomas Mills School, Mobile phone holders and gifts

Presentation (supported by William Jackson Food Group) - Cambridgeshire, KImbolton School, Bee boxes

For further information email Element at communitycoupons@hotmail.co.uk, tweet them @ElementYE, or visit their website www.communitycoupons.co.uk