The Muscle Help Foundation(MHF) is thrilled to announce that it has been adopted as one of the official charities being supported in 2018 by BCD Meetings & Events(BCD M&E), Europe's leading meetings and events agency.

MHF delivers transformational experiences in the UK, known as Muscle Dreams, for children and young people (aged 8-29) with Muscular Dystrophy (MD) and allied neuromuscular conditions.

Driven by Fay Sharpe’s (pictured left) enthusiasm and support, the charity  has been close to the heart of employees throughout the business and  many of the staff have volunteered on MHF’s annual signature Porsche  Experience and Flying Muscle Dream Programmes. These employees have  not only directly witnessed the charity’s impact, but also the experience has  enriched and broadened their horizons, with many returning to support MHF  on a voluntary basis, year after year.

Whilst the events sector is constantly changing and evolving, the opportunity  to truly make a difference in the lives of children and young people has not gone unnoticed:

“In our business, we relentlessly strive to create human experiences that are memorable; at the heart of The Muscle Help Foundation, I’ve seen and witnessed how this small family charity also strives in the pursuit of creating memorable experiences that are both unique and life-changing: there’s a natural alignment between our respective organisations. I’m proud in the knowledge that we can make a real difference where it matters, and I look forward to continuing to support their work,”said Fay Sharpe, Vice President of BCD Meetings & Events (pictured below, front row, 6th from left, at a MHF event held at Mercedes AMG Petronas F1 HQ in Brackley).


As part of its support in 2018, Team BCD M&E will be participating in MHF’s Superhero Tri Challengeon 18th August at Dorney Lake, Windsor. The charity is currently recruiting to fill 8 FREE team places (4 people per team, one of whom must have a disability) for this inclusive, all-day fun event: 3 team places have already been taken!

In return for their FREE entry, Team BCD M&E has committed to raising a minimum of £657 for Muscle Dreams, directly supporting the charity's #powerof657initiative. MHF’s goal is to deliver 657 Muscle Dream experiences, one for every muscle in the human body. To date,

267 have been delivered, leaving a further 390 to go! Businesses interested in joining Team BCD M&E and supporting MHF can register their interest and find out more info by emailing:

MHF’s Founder & CEO Michael McGrath said: “We are delighted to be formally recognised as one of the charities officially adopted by BCD M&E during 2018. We look forward to working closely with the team on a number of fundraising events throughout the year and of course, I’m especially delighted that Team BCD M&E will be taking part in August’s Superhero Tri Challenge because they’ll be up against Team McGrath – I say, bring it on as there’s nothing quite like a little competitive spirit!


For more info, contact Lydia Drukarz at Wavelength PR on: 07977 454180 or email: