On Tuesday 26th May, Hemel Hempstead-based children’s charity, Hope for Children (HOPE) are hosting a launch event at the headquarters of PricewaterhouseCoopers for their brand new corporate fundraising initiative, Your Business, Their Lives(YBTL) and are inviting members of the Hertfordshire Chamber of Commerce to attend.

YBTL is HOPE’s new corporate fundraising initiative that partners with innovative organisations who want to establish a market leading Corporate Responsibility policy that will align the charity’s powerful cause with their core brand values.

By working closely with HOPE, companies will receive a bespoke CR strategy that meets their individual needs, enabling them to together deliver life-changing projects around the world.

Speaking on the launch, HOPE’s Chief Executive, Murielle Maupoint, said, “With the right partner, every company whether it’s a start-up or a multinational can benefit from establishing a culture of philanthropy in their workplace. Your Business, Their Lives is more than just a charity partnership. It’s a platform to showcase your brand and values. It’s an opportunity to engage with your staff and motivate them in a completely new way.

“Most importantly, it’s a chance for your team and your company to leave a lasting legacy by changing the lives of some of the most vulnerable children in the world and helping them to reach their full potential.”

Four organisations have already signed up as founding partners of the initiative. These are Argentinian restaurant group Malevo Group, the north-west branches of artisan coffee chain Harris + Hoole, fitness franchise Wild Training and Zonal Retail Data Systems.

Stuart Mclean, Chief Executive of Zonal, said, “We are delighted to be founding partners of Your Business, Their Lives. To mark the start of our partnership I visited New Delhi to see HOPE’s work with street children, and it was a truly life changing experience that put everything into context.

“We are so lucky that our own children have access to healthcare, sanitation and education, whereas these kids aren’t so fortunate. HOPE carries out amazing work around the world and together we will make an even bigger difference to the lives of disadvantaged children.”

The launch of Your Business, Their Lives will be taking place at PricewaterhouseCoopers, 7 More London Riverside, London, SE1 2RT on Tuesday 26th May between 6:30pm-9:00pm.

Hope for Children looks forward to meeting its fellow Herts Chamber of Commerce members at the event.

To view the event’s schedule and to confirm your attendance, please click here.

For more information on YBTL, please contact HOPE via e-mailor call 01442 234561.