East of England International (EEI) has today urged businesses to take advantage of exporting oportunities in the wake of the pound falling to an all-time low against the Euro. The pound yesterday continued to plunge, maintaining a six-year low gainst the dollar and falling against other major currencies amid fears of a further deep cut in interest rates. While bad news for some, the figures give respite to UK exporters acing a sharp slowdown in demand in the UK and highlights the importance of looking for opportunities oversease. It comes as EEI launches a new campaign, in conjunction with UK Trade an Investment, entitled "Now is the time to Export".
The initiative aims to help East of England firms begin and grow their export business by highlighting the benefits of such expansion and the facilities available to help them to do so. David Riches, Chief Executive of EEI, said the latest setback to the pound and fears over the UK economy in general means there has never been a better time to export.

Mr Riches said: “As the UK economy continues to slow and with the latest setback to the pound, EEI believe now is the right time to diversify away from the home markets and win extra business overseas. Credit crunch problems are well documented but there are still ample opportunities to export with statistics showing that business productivity is boosted by up to a third in the first year of exporting meaning companies are more likely to stay afloat when they export.”Measured against a number of currencies of the UK's main trading partners, sterling is at its weakest levels since 1996 making British goods cheaper with exporting obviously beneficial at present. Whether a necessary strategy for survival, a planned approach for business growth or ensuring a business emerges stronger and better equipped for future good times, EEI believes now is the time to export.Amid the everyday tales of doom and gloom daunting news of economic turmoil with little prospect of a quick fix, there remains compelling reasons why businesses through the Eastern region should look to internationalise. The campaign shows businesses why exporting could lead to an upturn in revenue and profits with recent research suggesting that business productivity was boosted by up to a third in the first year of exporting. 

The dedicated EEI team can help firms in the region benefit from export opportunities by utilising the services of UK Trade and Investment. Each company is assigned a dedicated International Trade Advisor who provides free advice enabling a tailor-made solution for the customer.Advisors provide unrivalled access to commercial officers working in British Embassies, Consulates and High Commissions around the world ensuring in-country expertise is always readily available. To find out how to expand your business profitably contact EEI on 08456 419955 or visit http://www.eei-online.com/ or http://www.uktradeinvest.gov.uk/