Multi-award winning specialist retailer The Kitchen Appliance Store has launched a brand new website to enhance customers’ buying experience and make online shopping even easier.

The Nazeing-based company, part of the Cameo Kitchens Group, specialises in providing great deals on some of the biggest appliance brands in Europe, such as Blomberg, Smeg, Caple, CDA and its own in-house Benk brand.

It delivers to the whole of the UK mainland and has been an online retailer since 1997.

Features on the new http://www.thekitchenappliancestore.co.uk site includepackage discounts, a unique product comparison system and video content, which provides an unrivalled online shopping experience.

That is backed up by highly trained staff, who are professional kitchen designers with up to 40 years’ experience.

Customers can source additional advice and information over the telephone or at the company’s showroom at Hillgrove Business Park.

The website also features a newly-created character Calvino, The Kitchen Appliance Store's chef, who highlights special offers and discounts and his chef's hat is the quality hallmark of a good deal.

The website launch is part of The Kitchen Appliance Store’s drive to maintain and enhance is superb reputation for customer service, which has resulted in 98 per cent of customers saying they would buy from the company again and a high percentage saying they would recommend it to family and friends.

Partner Oliver Wicksteed said: “Buying a new kitchen appliance is something which can be quite daunting so the new website is designed to give customers reassurance and peace of mind as well as the information they need in an easy-to-understand way.

“We are not a call centre, we have a team of vastly experienced kitchen experts who can guide people through their requirements and ensure that they get the right appliance for them and their kitchen.

“As a member of Euronics, the biggest electrical buying group in Europe, we have access to additional exclusive products, further broadening our range and offering exceptional value for money.”

The Kitchen Appliance Store checks competitors' prices daily to ensure it remains competitive and its unique online ordering system automatically applies discounts as customers are buying.

For further information on The Kitchen Appliance Store telephone 0333 222 1549.