Building a big brand doesn’t have to cost the world; that’s according to innocent drinks’ head of sustainability Jessica Sansom who will deliver a business master-class on ‘going green’ at the region’s biggest business event, Destination Growth ’09, on Tuesday 3 November.
In just 10 years, innocent has established itself as the number one smoothie brand in the UK with a turnover of over £100 million, a market share of approximately 80 per cent, and a strong mantra to ‘leave things a little better than we find them.’

 

 

“My role at innocent is focussed on ethical purchasing, sustainable packaging and the resource efficiency of the business,” explains Jessica Sansom who, in 2008, was named as one of the Ethical Corporation’s Global Ethical Leaders alongside Barack Obama and Bill Gates.